Solutions - Plan & Manage Multichannel Target Marketing

Maximize the ROI on your marketing spend.

In today's competitive automotive market, every marketing dollar counts. You can't afford marketing initiatives that don’t resonate with today's savvy consumers, who expect relevant, tailored messages. Polk can help you maximize the ROI on your marketing activities through a focus on the "four rights" – the right audience at the right time with the right message via the right channel.

Whether your goal is to acquire new customers, retain existing ones, build brand awareness or increase revenue, we offer the automotive intelligence and solutions that support your success. We know your audience – which vehicles they drive, which they might consider and when they are ready to buy. And, we can help you reach specific consumer segments with highly targeted campaigns delivered across email, direct mail and web channels.  

Benefit from our in-depth, industry-leading consumer and vehicle-related data. Target your campaigns to reach the right audience with the right message at the right time. Take advantage of Polk's 90 years of experience and expertise building targeted, multichannel solutions that help automotive organizations maximize the ROI and success of their marketing efforts.

We can help you:


Who benefits most?

Polk has a proven track record of helping organizations throughout the automotive industry identify and target consumers. Our solutions are particularly relevant to: 


Solution Tools

AutoNews

Provides a means of relaying important press information to journalists and media outlets via the Internet (Australia only).  

Automotive Financial System (AFS)

Quickly identify leasing and lien holder activity in the new vehicle market via this Internet-based system.

Commercial Vehicle Database

Identify opportunities, improve your parts and service business, increase sales, analyze competition and understand segment prospects by geography and market through the most current listing of all
commercial vehicles registered in the U.S. and Canada.

Customer Profiling

Understand the vehicle purchase and vehicle buying profiles, along with demographic and lifestyle traits, of customers in a given market.

Data Enhancement

Use demographic and geographic information to better understand your customers and build targeted marketing strategies to reach them.

Diversity Marketing

Arm yourself with the critical information you need to tap into the purchasing power of the diverse ethnic and demographic markets within the U.S.

Drive-Away Pricing Calculator

Polk manages and maintains a web services application and state legislation tables in order to provide exact drive away pricing calculations for OEMs on web pricing (Australia only).

Email

Reach millions of in-market prospects who are open to email offers with personalized communication at a lower cost than direct mail.

Lead Marketing

Optimize follow-up communication to prospects and increase sales through quick and accurate lead assessment.

Market Share Reporting

Get monthly reports that provide the information you need to understand and better compete in your market.

Marketing Database Services

Update and manage your owner database to build effective and targeted marketing campaigns. This service provides a standardized method of efficiently and cost effectively updating the owner databases of vehicle manufacturers, enabling the manufacturer to target new and used vehicle sales, parts & service sales and finance & insurance sales.

Online Audience Targeting

Polk and Datalogix, together, bring you the most accurate and comprehensive automotive online targeting and measurement solution.

Performance Metrics 

Measure the success of your marketing efforts with consistent performance metrics.

PolkConnect®

Convert new vehicle prospects to sales, maintain customer retention and loyalty, avoid customer defections, grow parts and service revenue and increase overall profitability through this comprehensive solution that uses key customer and prospect data combined with relevant market intelligence.

PolkInsight®

Analyze and interpret a wide variety of Polk intelligence including new, used, VIO registration statistics and sales data combined with demographic information. This tool is available to users throughout your organization.

Polk Trucking Industry Profile (TIP®NET)

Gain insight into the entire commercial vehicle industry through this web-based, interactive system.

Polk's Territory Pro™ Report

In less than five minutes, understand the dynamics of a dealer's area and the actions to take to improve that dealer's sales and fixed operations. Select by industry to learn more: automotive manufacturer or retail and media agencies.

Recall

Quickly and accurately contact owners of recalled vehicles to mitigate the negative legal and PR impact.

Targeted Marketing Lists 

Increase your ROI by building effective and targeted marketing campaigns using industry-leading data.

Vehicles in Operation (VIO)

Identify opportunities, improve your parts and service business, increase sales, analyze competition and understand segment prospects by geography and market through the most current listing of all vehicles registered in the U.S. and Canada.


We have the experience to help you analyze current and future multichannel marketing. Let us know how we can help.