Solutions - Optimize Dealer Network

Creating the ultimate dealer network.

In today's business environment, your success depends on matching your dealer network to consumer demand. Optimizing your dealer network – in terms of the number of dealerships, dealership size and dealership location – is more critical than ever before.

Creating the optimal dealer network begins with understanding the market. What is the current state? Where is growth likely to occur? We can help you answer these questions, and then analyze how effectively your dealer network meets market needs. We'll help you exploit untapped market potential from poorly placed dealerships, gaps in the dealer network or low-performing dealers.

Take advantage of Polk's comprehensive suite of network planning services – from detailed market analyses to optimal dealer modeling, territory design/management and dealer/market performance measurement. Establish an effective plan. React quickly to market changes. Build brand exposure. Increase sales, market share and market coverage by optimizing your dealer network.

We can help you:

Who benefits most?

Polk has extensive experience and expertise providing industry-leading data and solutions relating to dealer networks. Our solutions are particularly relevant to:

Solution Tools

Ad Hoc Mapping

Turn data into a map that provides easy viewing and interpretation of geographical data to guide your marketing strategy.

Automotive Financial System (AFS)

Quickly identify leasing and lien holder activity in the new vehicle market via this Internet-based system.

Diversity Marketing

Arm yourself with the critical information you need to tap into the purchasing power of the diverse ethnic and demographic markets within the U.S.

Market Share Reporting

Get monthly reports that provide the information you need to understand and better compete in your market.


Access the information you need to process motor vehicle transactions quickly and profitably using the most complete source for title and registration requirements throughout the U.S. and Canada. Now available through World Data Corporation. Click here to order.

National Vehicle Population Profile® (NVPP®)

Benefit from a complete census of all current data on registered passenger cars and light-duty trucks in the U.S., Canada and Puerto Rico. Use this data to guide your product planning, part production, inventory management, advertising and marketing decisions. NVPP® also contains current data on registered motorcycles in the U.S. and Canada.

Network Analysis

Create a detailed franchise plan to help build a new network or optimize an existing dealer network.


Convert new vehicle prospects to sales, maintain customer retention and loyalty, avoid customer defections, grow parts and service revenue and increase overall profitability through this comprehensive solution that uses key customer and prospect data combined with relevant market intelligence.


Analyze and interpret a wide variety of Polk intelligence, including new, used and VIO registration statistics and sales combined with demographic information. This tool is available to users throughout your organization.

Polk Trucking Industry Profile (TIP®NET) 

Gain insight into the entire commercial vehicle industry with this web-based, interactive system.

Vehicles in Operation (VIO)

Identify opportunities, improve your parts and service business, increase sales, analyze competition and understand segment prospects by geography and market through the most current listing of all vehicles registered in the U.S. and Canada.

Let us help you get the most out of your dealer network. Contact us.