Solutions - Manage Aftersales & Aftermarket Operations

Understand your customers, increase sales. 

In the aftersales world, existing customers are your best source for future business, and your service departments play a major role in customer retention. In fact, there's a direct correlation between service loyalty and future vehicle sales, which lead to long-term loyalty to the dealer, the brand and the manufacturer.

Beyond building loyalty, you likely face the challenge of reducing repair costs. Polk can help in a critical area: identifying vehicles with branded titles so that you don't pay unnecessary repair costs. Because we understand the challenges and opportunities of the aftersales business, Polk has developed industry-specific solutions to help you increase sales, reduce costs and build a loyal customer base.

For aftermarket organizations, the key to success is understanding your market and the consumers in it. We can show you which vehicles on are the road, which are selling, which consumers are buying and how to reach the right audience. Our solutions are powered by unique data and the expertise of a Global Aftermarket Practice dedicated to helping you answer the important questions about your market - local, global or somewhere in between - and  meet your most critical challenges.

Build, evolve and maximize your aftersales and aftermarket activities by working with Polk. Benefit from our 90 years of proven success in data collection and analysis in the automotive industry – success we've achieved by offering the industry's most comprehensive data, undisputed automotive expertise and world-class technology.

If you’re an aftersales organization, we can help you:

If you’re an aftermarket organization, we can help you:

Who benefits most?

Polk has a proven track record of helping organizations throughout the automotive aftersales and aftermarket industries. Our solutions are particularly relevant to:

Solution Tools


Benefit from Polk’s expertise and analysis across a wide range of industry issues, including loyalty trends, diversity/ethnic marketing and forecasting.

Branded Title

Reduce unnecessary warranty repair costs and legal liability through Polk’s branded title product, which identifies vehicles and VINs with branded titles and identifies titles that have been washed.

Customer Satisfaction Index (CSI) 

Conduct targeted telephone and email surveys using customer sales and service transactional data, to provide reports on customer satisfaction (Australia only).

Diversity Marketing

Arm yourself with the critical information you need to tap into the purchasing power of the diverse ethnic and demographic markets within the U.S.

Global Automotive Marketing Services (AMS)

Determine the size of your target market, discover sales opportunities and implement an effective sales strategy by linking technical products data from original equipment references with our PARC vehicle information.


Track, measure, and quantify consumer loyalty using Polk’s loyalty solutions. We have in-depth loyalty information across all sectors of the industry, including commercial, dealer and manufacturer, and can also perform custom loyalty studies to assist with your aftersales and aftermarket objectives.

Marketing Database Services

Update and manage your owner database to build effective and targeted marketing campaigns. This service provides a standardized method of efficiently and cost effectively updating the owner databases of vehicle manufacturers, enabling the manufacturer to target new and used vehicle sales, parts & service sales and finance & insurance sales.


Gain detailed insights from the most comprehensive global PARC (Vehicles in Operation) data available. Polk’s PARC data spans passenger cars, light and heavy commercial vehicles for more than 40 markets worldwide – with detailed insights from vehicle age down to minute technical specifications. You can also use Polk’s model-level forecasts to guide future market developments.


Convert new vehicle prospects to sales, maintain customer retention and loyalty, avoid customer defections, grow parts and service revenue and increase overall profitability through this comprehensive solution that uses key customer and prospect data combined with relevant market intelligence.


Analyze and interpret a wide variety of Polk intelligence, including new, used and VIO registration statistics and sales combined with demographic information to better understand your market opportunities. This tool is available to users throughout your organization.

Polk National Vehicle Population Profile® (NVPP®)

Benefit from a complete census of all current data on registered passenger cars and light-duty trucks in the U.S., Canada, and Puerto Rico. Use this data to guide your product planning, part production, inventory management, advertising and marketing decisions. NVPP® also contains current data on registered motorcycles in the U.S. and Canada.

Vehicles in Operation Forecast

For companies who make pivotal decisions about parts replacement, Polk’s WorldView integrates Vehicles in Operation data, volumes from 50 countries, forecasted population figures and European OE parts research into a single, online analytical solution to help you analyze global part demand and support key decisions related to cataloging, inventory planning, and part production.

VIN Decoding

Accurately and quickly decode VINs to understand manufacturer, model, year, trim level, engine deal and other vehicle characteristics so you can use this information to make smart business decisions.


WorldView is the largest and most complete resource for vehicles in operation and original equipment parts intelligence. By integrating Polk's Vehicles in Operation (VIO) data from 50 countries, forecasted vehicle population information and European original equipment (OE) parts research, users have access to an unparalleled wealth off decision support information.

Let us know if you would like some advice on your aftersales and aftermarket operations.

Click here to learn more about U.S. Aftermarket Solutions.