How Autobytel Leads the Way in Proving the Value of its Third-Party Internet Leads
When automotive manufacturers and dealers spend money in online leads, they need to prove the ROI on their investment. That's why Autobytel relies on lead conversion reporting from Polk to demonstrate the effectiveness of its Internet leads.
Based on credible, third-party data, Polk's lead conversion reporting shows Autobytel and its dealer and OEM clients:
- The number of leads that convert to sales and the lead source.
- Solid data on consumer cross-shopping behaviors.
- Insights into new-to-used shopping patterns.
- Lost sales and conquesting opportunities.
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