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Polk Names Jeffrey Anderson Director of Market Reporting Solutions

Monday, December 23, 2013

SOUTHFIELD, Mich.(Dec. 23, 2013) – Jeffrey Anderson has joined Polk, the global automotive market intelligence firm recently acquired by IHS (NYSE: IHS), as director of market reporting solutions.In his new role, Anderson will lead Polk's Loyalty Solutions and Loyalty... continue


Polk Finds Average Age of Light Vehicles Continues to Rise

Tuesday, August 6, 2013

SOUTHFIELD, Mich. (August 6, 2013) – The U.S. vehicle fleet population is changing, a shift that gives way to significant opportunities for certain automotive aftermarket segments according to Polk, the global automotive market intelligence firm recently acquired by IHS... continue


IHS Completes Acquisition of R. L. Polk & Co.

Tuesday, July 16, 2013

Move Creates Leader for Automotive Information and Analysis Conference call and webcast to discuss acquisition details set for August 13, 2013 ENGLEWOOD, Colo. (July 16, 2013, 6:00 am EDT) — IHS Inc. (NYSE:IHS), the leading global source of critical information... continue


Car Rental Customers 55% More Likely to Buy New Vehicles than Average Consumer

Wednesday, June 26, 2013

Source: Enterprise Holdings  ST. LOUIS (June 26, 2013) – Car rental customers try before they buy, according to a new study commissioned by Enterprise Holdings. The study, conducted by Polk – the premier provider of automotive information and marketing solutions –found... continue


IHS Announces Intent to Acquire R. L. Polk & Co, A Global Leader in Automotive Information Solutions

Monday, June 10, 2013

Source: IHS Combination would put IHS at center of today's most critical business decisions for automotive industry; would further establish IHS Automotive as vital strategic partner for the automotive industry worldwide R. L. Polk brings to IHS an attractive... continue


Porsche, Cadillac Lead Automotive Brand Loyalty Improvements in First Quarter, According to Polk

Wednesday, June 5, 2013

SOUTHFIELD, Mich. (June 5, 2013) – Recent analysis of repeat buying behavior from Polk during the first quarter of 2013 finds average new vehicle brand loyalty rates increasing to 51.5 percent, up more than 2 percentage points over the same time period last... continue


Polk and Datalogix Extend Exclusive Digital Automotive Partnership Through 2016

Wednesday, May 8, 2013

SOUTHFIELD, Mich. and WESTMINSTER, Colo. (May 8, 2013) –Polk and Datalogix (DLX) announced today the extension and expansion of their exclusive relationship that enables automotive marketers to accurately reach a true car buying audience, and to deliver offline sales... continue


Polk Recognizes Leader Successes, Strengthens Practice Areas

Monday, April 29, 2013

SOUTHFIELD, Mich. (April 29, 2013) – Four Polk employees have been recognized for their commitment and contributions within the global automotive market intelligence company and have been appointed to new roles within the organization.  Marc Bland, Diversity &... continue


Polk Announces New Enhanced Version of its National Vehicle Population Profile (NVPP)

Friday, March 15, 2013

SOUTHFIELD, Mich. (March 12, 2013) – Polk recently released an enhanced version of its National Vehicle Population Profile (NVPP), continuing its long history of providing the automotive industry with a comprehensive view of the vehicles on the road in North... continue


Polk Provides Vehicle Data to InsightExpress to Power Marketing Effectiveness Solution

Thursday, February 7, 2013

SOUTHFIELD, Mich. (Feb.7, 2013) – Polk, the leading automotive data and marketing intelligence firm, has entered into a strategic alliance with InsightExpress, a marketing research and data analytics firm.  The alliance enables Polk's vehicle data to be integrated with... continue



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