Company - Loyalty Awards

Polk Automotive Loyalty Award Winners

Presented by IHS Automotive, the Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognizes manufacturers for superior performance in owner retention – a critical aspect of building and maintaining market share. Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer. The Polk Automotive Loyalty Awards are the only fact-based awards in the industry based on owner loyalty. Awards are based on actual consumer transactions to determine the winners and information obtained from state registration and lease transaction information.

During the 2013 Model Year, over 25 new vehicles were launched, more than 115 vehicle platforms were refreshed or redesigned and over 7.4 million* households came back into the market to purchase a new vehicle. Find out which OEMs were best able to retain their customer base and which were best able to conquest from their competitors.

We are excited to announce this year's event will have a new format and a couple of new awards.

*Number of returning households is based on the Polk household loyalty methodology and assumes one household per return to market.

All Winners of the Loyalty Awards


2013 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Loyalty to Manufacturer Ford Motor Company*
Overall Loyalty to Make Ford*
Most Improved Loyalty to Make Cadillac
African American Market Loyalty to Make Ford*
Asian Market Loyalty to Make Toyota*
Hispanic Market Loyalty to Make Toyota
Highest Conquest Percent of Registrations Audi
Most Improved Conquest Percent of Registrations Subaru
Non-Luxury Traditional Compact Car Toyota Prius
Non-Luxury Traditional Mid-Size Car Honda Accord
Non-Luxury Compact CUV Honda CR-V*
Non-Luxury Full-Size Half-Ton Pickup Ford F-150*
Non-Luxury Mid-Size CUV Kia Sorento
Non-Luxury Mid-Size SUV Jeep Grand Cherokee
Non-Luxury Traditional Sub-Compact Car Fiat 500
Non-Luxury Mid-Size Van Chrysler Town & Country*
Non-Luxury Traditional Full-Size Car Toyota Avalon
Luxury Mid-Size CUV Lexus RX*
Non-Luxury Mid-Size Pickup Toyota Tacoma
Non-Luxury Sport Mid-Size Car Dodge Challenger
Luxury Traditional Compact Car Mercedes-Benz C-Class
Luxury Traditional Mid-Size Car Mercedes-Benz E-Class
Non-Luxury Full-Size SUV Toyota Land Cruiser
Luxury Compact CUV Acura RDX
Non-Luxury Sport Car Hyundai Veloster
Non-Luxury Compact SUV Jeep Wrangler
Luxury Sport Car Mercedes-Benz SL-Class*
Luxury Full-Size SUV Land Rover Range Rover*
Luxury Traditional Full-Size Car Lexus LS
Luxury Traditional Sub-Compact Car Lexus CT200H
Luxury Mid-Size SUV Mercedes-Benz G-Class
Luxury Exotic Car McLaren MP4
Luxury Prestige Full-Size Car Rolls-Royce Phantom

*Winner from previous model year award

 

2012 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Loyalty to Manufacturer Ford Motor Company*
Overall Loyalty to Make Ford*
Most Improved Loyalty to Make Volkswagen
Hispanic Market Loyalty to Make Honda*
African American Market Loyalty to Make Ford*
Asian Market Loyalty to Make Toyota*
Compact Car Honda Civic
Mid-/Full-size Car Subaru Outback*
Luxury Car Lincoln MKZ*
Sports Car Ford Mustang
Luxury Sports Car Mercedes-Benz SL-Class
Minivan Chrysler Town & Country*
Mid-/Full-size Pickup Ford F-Series*
Compact SUV Honda CR-V
Mid-/Full-size SUV Lexus RX*
Luxury SUV Land Rover Range Rover*

*Winner from previous model year award

 

2011 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Loyalty to Manufacturer Ford Motor Company*
Overall Loyalty to Make Ford*
Most Improved Loyalty to Make Jeep
Hispanic Market Loyalty to Make Honda
Asian Market Loyalty to Make Toyota*
African American Market Loyalty to Make Ford*
Compact Car Hyundai Elantra
Mid/Full-Size Car Subaru Outback
Luxury Car Lincoln MKZ
Sports Car Dodge Challenger
Luxury Sports Car Porsche 911
Minivan Chrysler Town & Country*
Mid/Full-Size Pickup Ford F-Series*
Compact SUV Ford Escape
Mid/Full Size SUV Lexus RX*
Luxury SUV Land Rover Range Rover*

*Winner from previous model year award

 

2010 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Loyalty to Manufacturer Ford Motor Company
Overall Loyalty to Make Ford
Most Improved Loyalty to Make Kia
Hispanic Market Loyalty to Make Toyota
Asian Market Loyalty to Make Toyota*
African American Market Loyalty to Make Ford
Compact Car MINI Cooper*
Mid/Full-Size Car Toyota Prius*
Luxury Car Mercedes-Benz E-Class
Sports Car Dodge Challenger
Luxury Sports Car Jaguar XK
Minivan Chrysler Town & Country*
Mid/Full-Size Pickup Ford F-Series*
Compact SUV Subaru Forester*
Mid/Full-Size SUV Lexus RX*
Luxury SUV Land Rover Range Rover*

*Winner from previous model year award

 

2009 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Loyalty to Manufacturer Toyota
Overall Loyalty to Make Honda*
Most Improved Loyalty to Make Audi
Hispanic Market Loyalty to Make Honda
Asian Market Loyalty to Make Toyota
African American Market Loyalty to Make Honda
Compact Car MINI Cooper
Mid/Full-Size Car Toyota Prius
Luxury Car BMW 3 Series
Sports Car Ford Mustang*
Luxury Sports Car Porsche 911
Minivan Chrysler Town & Country*
Mid/Full-Size Pickup Ford F-Series
Compact SUV Subaru Forester*
Mid/Full-Size SUV Lexus RX*
Luxury SUV Land Rover Range Rover*

*Winner from previous model year award

 

2008 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Loyalty to Manufacturer General Motors*
Overall Loyalty to Make Honda
Ethnic Market Loyalty to Make Toyota
Compact Car Ford Focus
Midsize Car Honda Accord
Full-Size Car Chevrolet Impala*
Luxury Car Lexus ES*
Prestige Luxury Car Lexus LS*
Sports Car Ford Mustang
Luxury Sports Car Chevrolet Corvette
Minivan Chrysler Town & Country*
Midsize Pickup Truck Toyota Tacoma*
Full-Size Pickup Truck Chevrolet Silverado*
Compact Sport Utility Vehicle Subaru Forester
Midsize Sport Utility Vehicle Jeep Grand Cherokee
Full-Size Sport Utility Vehicle Chevrolet Suburban*
Luxury Sport Utility Vehicle Land Rover Range Rover

*Winner from previous model year award

 

2007 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer General Motors*
Overall Make Toyota*
Small Car Saturn ION*
Midsize Car Toyota Prius*
Large Car Chevrolet Impala*
Luxury Car Lexus ES
Prestige Luxury Car Lexus LS
Sports Car Pontiac Solstice
Prestige Sports Car Jaguar XK
Minivan Chrysler Town & Country*
Compact Pickup Truck Toyota Tacoma*
Full-Size Pickup Truck Chevrolet Silverado
Compact Sport Utility Vehicle Honda CR-V
Midsize Sport Utility Vehicle Lexus RX*
Full-Size Sport Utility Vehicle Chevrolet Suburban
Prestige Sport Utility Vehicle Cadillac Escalade

*Winner from previous model year award

 

2006 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer General Motors*
Overall Make Toyota*
Small Car Saturn ION*
Midsize Car Toyota Prius
Large Car Chevrolet Impala
Luxury Car Lincoln Town Car*
Prestige Luxury Car Mercedes-Benz S-Class
Sports Car Ford Mustang*
Prestige Sports Car Chevrolet Corvette
Minivan Chrysler Town & Country*
Compact Pickup Truck Toyota Tacoma*
Full-Size Pickup Truck Ford F-Series*
Compact Sport Utility Vehicle Saturn VUE
Midsize Sport Utility Vehicle Lexus RX 300/330/400*
Full-Size Sport Utility Vehicle Chevrolet Tahoe
Prestige Sport Utility Vehicle Land Rover Range Rover*

*Winner from previous model year award

 

2005 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer General Motors*
Overall Make Toyota
Small Car Saturn ION*
Midsize Car Toyota Camry*
Large Car Mercury Grand Marquis
Luxury Car Lincoln Town Car
Prestige Luxury Car Lexus LS 430*
Sports Car Ford Mustang*
Prestige Sports Car Mercedes-Benz SLK-Class
Minivan Chrysler Town & Country*
Compact Pickup Truck Toyota Tacoma
Full-Size Pickup Truck Ford F-Series*
Compact Sport Utility Vehicle Subaru Forester*
Midsize Sport Utility Vehicle Lexus RX 300/330/400h
Full-Size Sport Utility Vehicle Chevrolet Suburban
Prestige Sport Utility Vehicle Land Rover Range Rover*

*Winner from previous model year award

 

2004 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer General Motors*
Overall Make Ford*
Small Car Saturn ION
Midsize Car Toyota Camry
Large Car Buick LeSabre
Luxury Car Cadillac DeVille
Prestige Luxury Car Lexus LS 430
Sports Car Ford Mustang
Prestige Sports Car Jaguar XK
Minivan Chrysler Town & Country*
Compact Pickup Truck Ford Ranger*
Full-Size Pickup Truck Ford F-Series*
Compact Sport Utility Vehicle Subaru Forester*
Midsize Sport Utility Vehicle Mercury Mountaineer*
Full-Size Sport Utility Vehicle Ford Expedition*
Prestige Sport Utility Vehicle Land Rover Range Rover

*Winner from previous model year award

 

2003 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer General Motors*
Overall Make Ford*
Small Car Ford Focus*
Midsize Car Mercury Sable
Large Car Mercury Grand Marquis
Luxury Car Lincoln Town Car
Prestige Luxury Car BMW 7 Series
Sports Car Volkswagen GTI
Prestige Sports Car Dodge Viper
Minivan Chrysler Town & Country*
Compact Pickup Truck Ford Ranger*
Full-Size Pickup Truck Ford F-Series*
Compact Sport Utility Vehicle Subaru Forester
Midsize Sport Utility Vehicle Mercury Mountaineer*
Full-Size Sport Utility Vehicle Ford Expedition
Prestige Sport Utility Vehicle Lincoln Navigator

*Winner from previous model year award

 

2002 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer General Motors*
Overall Make Ford*
Small Car Ford Focus*
Midsize Car Toyota Camry
Large Car Buick LeSabre*
Luxury Car Cadillac DeVille*
Prestige Luxury Car Lexus LS 430*
Sports Car Mercedes-Benz SL-Class
Minivan Chrysler Town & Country*
Compact Pickup Truck Ford Ranger*
Full-Size Pickup Truck Ford F-Series*
Compact Sport Utility Vehicle Honda CR-V
Midsize Sport Utility Vehicle Mercury Mountaineer*
Full-Size Sport Utility Vehicle Chevrolet Suburban*

*Winner from previous model year award

 

2001 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer General Motors*
Overall Make Ford*
Small Car Ford Focus*
Midsize Car Subaru Legacy
Large Car Buick LeSabre*
Luxury Car Cadillac DeVille*
Prestige Luxury Car Lexus LS 430
Sports Car Porsche 911
Minivan Chrysler Town & Country
Compact Pickup Truck Ford Ranger*
Full-Size Sport Utility Vehicle Ford F-Series*
Compact Sport Utility Vehicle Subaru Forester*
Midsize Sport Utility Vehicle Mercury Mountaineer
Full-Size Sport Utility Vehicle Chevrolet Suburban*

*Winner from previous model year award

 

2000 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer General Motors
Overall Make Ford*
Small Car Ford Focus
Midsize Car Buick Century*
Large Car Buick LeSabre
Luxury Car Cadillac DeVille
Prestige Luxury Car Mercedes-Benz S-Class
Sports Car Porsche Boxter
Minivan Ford Windstar
Compact Pickup Truck Ford Ranger
Full-Size Pickup Truck Ford F-Series*
Compact Sport Utility Vehicle Subaru Forester
Midsize Sport Utility Vehicle Jeep Grand Cherokee*
Full-Size Sport Utility Vehicle Chevrolet Suburban

*Winner from previous model year award

 

1999 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer Ford Motor Company
Overall Make Ford*
Small Car Ford Escort*
Midsize Car Buick Century*
Large Car Mercury Grand Marquis*
Luxury Car Lincoln Town Car*
Prestige Luxury Car BMW 7 Series
Sports Car Chevrolet Corvette
Minivan Mercury Villager
Pickup Truck Ford F-Series*
Sport Utility Vehicle Jeep Grand Cherokee

*Winner from previous model year award

 

1998 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer General Motors*
Overall Make Ford*
Small Car Ford Escort*
Midsize Car Buick Century
Large Car Mercury Grand Marquis*
Luxury Car Lincoln Town Car*
Minivan Ford Windstar
Pickup Truck Ford F-Series*
Sport Utility Vehicle Ford Explorer

*Winner from previous model year award

 

1997 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Manufacturer General Motors
Overall Make Ford*
Small Car Ford Escort*
Midsize Car Toyota Camry
Large Car Mercury Grand Marquis*
Luxury Car Lincoln Town Car*
Minivan Mercury Villager*
Pickup Truck Ford F-Series*
Sport Utility Vehicle Jeep Grand Cherokee

*Winner from previous model year award

 

1996 Model Year Loyalty Award Winners

Award Category Award Winners
Overall Make Ford
Small Car Ford Escort
Midsize Car Subaru Legacy
Large Car Mercury Grand Marquis
Luxury Car Lincoln Town Car / Cadillac DeVille (tie)
Minivan Mercury Villager
Pickup Truck Ford F-Series
Sport Utility Vehicle Ford Explorer

*Winner from previous model year award