Polk Automotive Loyalty Award Winners
Presented by IHS Automotive, the Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognizes manufacturers for superior performance in owner retention – a critical aspect of building and maintaining market share. Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer. The Polk Automotive Loyalty Awards are the only fact-based awards in the industry based on owner loyalty. Awards are based on actual consumer transactions to determine the winners and information obtained from state registration and lease transaction information.
During the 2013 Model Year, over 25 new vehicles were launched, more than 115 vehicle platforms were refreshed or redesigned and over 7.4 million* households came back into the market to purchase a new vehicle. Find out which OEMs were best able to retain their customer base and which were best able to conquest from their competitors.
We are excited to announce this year's event will have a new format and a couple of new awards.
- Click here to learn how to improve owner loyalty.
- Click here to learn more about Polk's Loyalty Management Practice.
*Number of returning households is based on the Polk household loyalty methodology and assumes one household per return to market.
2013 Model Year Loyalty Award Winners
|Award Category||Award Winners|
|Overall Loyalty to Manufacturer||Ford Motor Company*|
|Overall Loyalty to Make||Ford*|
|Most Improved Loyalty to Make||Cadillac|
|African American Market Loyalty to Make||Ford*|
|Asian Market Loyalty to Make||Toyota*|
|Hispanic Market Loyalty to Make||Toyota|
|Highest Conquest Percent of Registrations||Audi|
|Most Improved Conquest Percent of Registrations||Subaru|
|Non-Luxury Traditional Compact Car||Toyota Prius|
|Non-Luxury Traditional Mid-Size Car||Honda Accord|
|Non-Luxury Compact CUV||Honda CR-V*|
|Non-Luxury Full-Size Half-Ton Pickup||Ford F-150*|
|Non-Luxury Mid-Size CUV||Kia Sorento|
|Non-Luxury Mid-Size SUV||Jeep Grand Cherokee|
|Non-Luxury Traditional Sub-Compact Car||Fiat 500|
|Non-Luxury Mid-Size Van||Chrysler Town & Country*|
|Non-Luxury Traditional Full-Size Car||Toyota Avalon|
|Luxury Mid-Size CUV||Lexus RX*|
|Non-Luxury Mid-Size Pickup||Toyota Tacoma|
|Non-Luxury Sport Mid-Size Car||Dodge Challenger|
|Luxury Traditional Compact Car||Mercedes-Benz C-Class|
|Luxury Traditional Mid-Size Car||Mercedes-Benz E-Class|
|Non-Luxury Full-Size SUV||Toyota Land Cruiser|
|Luxury Compact CUV||Acura RDX|
|Non-Luxury Sport Car||Hyundai Veloster|
|Non-Luxury Compact SUV||Jeep Wrangler|
|Luxury Sport Car||Mercedes-Benz SL-Class*|
|Luxury Full-Size SUV||Land Rover Range Rover*|
|Luxury Traditional Full-Size Car||Lexus LS|
|Luxury Traditional Sub-Compact Car||Lexus CT200H|
|Luxury Mid-Size SUV||Mercedes-Benz G-Class|
|Luxury Exotic Car||McLaren MP4|
|Luxury Prestige Full-Size Car||Rolls-Royce Phantom|
*Winner from previous model year award
Click here to view all winners of the Loyalty Awards.