Company - Events

Automotive Customer Centricity Summit 2013

Ritz-Carlton, Marina Del Rey, CA

Tuesday, June 18, 2013

Once again, Polk will sponsor the Automotive Customer Centricity Summit scheduled for June 18 at the Ritz-Carlton in Marina Del Rey, CA. Now in its ninth year, the Automotive Customer Centricity Summit is the only summit dedicated to helping the automotive industry improve customer relationships. The full-day agenda provides an opportunity for learning, knowledge exchange, networking as well as personal and corporate growth.

The Automotive Customer Centricity Summit 2013 features:

This year's theme is "Surviving the Perfect Storm – Winning with Evolving Customers." The automotive customer base is evolving at a faster pace than ever before, with customers fragmenting into a larger number of more diverse segments. The customers in these segments demand a unique and differentiated experience as they interact with the brand, dealer, and captive. The result is a CRM "Perfect Storm" with simultaneous, dramatic increases in: segments, channels, customer access to detailed information about brands & products, and customer expectations for a personalized, consistent experience across channels. The summit will focus on how brands, dealers, and captives are developing tailored customer experiences and combining them with new channels to satisfy the demands of rapidly evolving customers while maintaining existing methods to keep traditional customers happy.

For more information: TLS Summits.


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