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Monday, Apr. 7, 2014

Jeep Off to Extraordinary Start in 2014

As the automotive world focuses on the GM recall crisis, other stories are getting less visibility than they otherwise would. One of these is Jeep and its amazing start to 2014. Consider the following: In the first three months of 2014, Jeep dealers delivered 145,839 new trucks,...


Friday, Mar. 21, 2014 Millennials: Buying Fewer New Cars, but More Brand Loyal
Friday, Mar. 7, 2014 Small Crossover Sales Explode in February

Case Studies

How Polk Proved that Renting from Enterprise Holdings Impacts Vehicle Sales

Enterprise Holdings had a compelling theory: rental vehicle customers are more likely to buy cars than the average U.S....

Polk Provides Proof that Consumer Reviews Drive Business

DealerRater helps dealers manage their online reputations through its Certified Dealer Program, web-based toolkit and...

How Autobytel Leads the Way in Proving the Value of its Third-Party Internet Leads

When automotive manufacturers and dealers spend money in online leads, they need to prove the ROI on their investment....


Publications

Leveraging Measurable Behaviors to Enhance Dealer Loyalty

Loyalty is closely linked to profitability. That's why automakers have long recognized the value of measuring owner loyalty.Yet without measuring repeat sales at a dealer level, where the real customer experience takes place, improvement opportunities are questionable....


Strategic Questions for Auto Business Planners

This white paper outlines 10 compelling issues that any automotive business planner needs to be aware of as they plan for the upcoming year. A convenient "question and answer" format has been prepared with regional and global data in order to reinforce what automotive...


What’s in Your Garage? Driving Owner Loyalty and Customer Conquests

Automotive manufacturers face the ongoing challenge of understanding where to most effectively spend on owner loyalty and conquesting initiatives for maximum return. This white paper explores a new approach to owner loyalty based on analysis of household garage...


Global Forecasting

Western Europe New Passenger Vehicle Registrations

Updated: 4/09/2014

Key findings include: March 2014 recorded an impressive growth of 17.7%. Year-to-date PV registrations are up 13.7% in the United Kingdom. German new registrations were up 5.4% in March. French market grew by 9.4% in March.  The Italian...


Brazil Light Vehicle Registration Forecast

Updated: 4/07/2014

Key findings include: New light vehicle registrations plummeted 14.7% in March (228,728 units) For the first time, a pickup was the best-selling model in Brazil: 13,017 Fiat Strada were registered, ahead of 12,872 Fiat Palio and 12,545 Volkswagen...