| Product |
Description |
|
| Automotive Lists (Garage Predictors™) |
Confidently target your best prospects using our automotive information solution which uses highly accurate aggregated statistical models. |
|
| Bankruptcy Lists |
Identify by chapter and type to reach prospects who require special financing. |
|
| Campaign Evaluation (Sales match) |
Match your mail file against the current registrations to identify how well your mailing list performed and how many of the records actually purchased a vehicle from your dealer his competitor. |
|
| Commercial/Fleet Lists |
Tap the potential of the fleet market to dramatically increase the volume of your dealers’ sales and service business. |
|
| Email Append |
Increase your dealer's digital reach and help them establish continuing online
relationships with their own customers by appending email addresses to their
database. |
|
| Ethnicity Lists |
Polk offers reliable and extensive ethnic data including those with the highest levels of purchasing power — African Americans, Asians and Hispanics. |
|
| List Hygiene & Data Enhancement |
List Hygiene is designed to cleanse mailing lists and help you standardize address information and eliminate undeliverable addresses. Data Enhancement help’s you understand your customers better—where they live, what they enjoy
doing, and what their households look like. This will allow you to further segment your markets, and more directly target your marketing campaigns toward the people who most resemble your current client base. |
|
| Mapping Services |
Excellent for strategic planning, sales presentations or campaign tracking, Polk Mapping Services allow you to turn geo-summarized data into easy-to-read, color-coded, presentation-quality maps.
- Achieve an at-a-glance view of your dealer's market
- Pinpoint advertising audience and create strong sales strategies
- Market more efficiently to existing
customers and prospects
|
|
| Resident Lists (Saturation) |
Polk offers the most accurate residential addresses in the U.S. for apartments, homes, post office boxes, and mobile homes. |
|
| Reverse Email Append |
Provide Polk with an email address and we'll match it to a physical address to
include in your dealer's direct marketing efforts. |
|
| Additional Offerings: |
|
| Dealer File Integration |
Enables you to integrate external customer databases with Polk’s databases for unparalleled retention, conquest and prospect opportunities. |
|
| Demographic/Lifestyle Data |
Polk offers a wide range of demographic and lifestyle data including age, income, gender, mail responsiveness and special interests, just to name a few. |
|
| New/Used Vehicle Registration Reports |
New vehicle registration statistics enable you to identify market trends and uncover hidden opportunities. Used vehicle registration statistics assist you with stocking inventory, purchasing vehicles at auction as well as identifying market trends and unveiling opportunities. |
|
| Polk Cross Sell™ |
Available for both new and used vehicles, Polk Cross Sell vehicle reports allow you to see:
- Which dealers sell the most vehicles in their market*
- Which brands and models are selling best in a market area
- How many vehicles and what models the
competition is selling*
*Not all data or all manufacturers available in all states. Call a Polk Cross Sell Representative for details. |
|
| RV Garage Predictor |
This highly predictive model enables manufacturers, dealers, aftermarket companies, and other recreational vehicle related businesses to target RV owners. |
|
| Target Score Predictor™ |
Enables you to reach high quality prospects with the greatest profit potential by utilizing associated Target Scores benchmarked to the prime and sub-prime lending categories. |
|
| Total Market Predictors™ (TMP) Lists |
Enables you to target based on:
- What vehicle is currently parked in the garage (Garage Predictors™)
- When/what type of vehicle a household is likely to buy (Purchase Predictors)
- How much a household is likely to spend
on their next vehicle purchase (Vehicle Budget
Predictors)
|
|
