Polk’s Target Score Predictor™
Reach Your Most Profitable Prospects!

Polk’s Target Score Predictor™ enables automotive direct marketers to reach high quality prospects with the greatest profit potential.

This highly targeted predictive model was created by reviewing the demographic profiles of consumers to estimate good and poor credit behavior, enabling you to target your most lucrative prospects without the need to make a firm offer of credit.*

Target Scores

The associated Target Scores can be benchmarked to the prime and sub-prime lending categories.

Boost Your Profits

A strong direct marketing list not only builds showroom traffic, but brings in the kind of traffic that positively impacts your bottom line. Targeting prospects based on their profitability potential enables you to:

• Increase "Invitation to Apply" (ITA) Responders
• Minimize Underwriting Costs
• Optimize "Look-to-Book" Ratio
• Increase Conversion Rates

Powerful Target Marketing Lists

Use Polk’s Target Score Predictor in conjunction with our proprietary brand affinity and in-market timing models to create a truly powerful and profitable direct marketing campaign.

• Sub-Prime/Used Vehicle Campaigns -- Zero-in on prospects that are not only likely to offer the highest profit potential, but who are in-market for a used vehicle. Gain used vehicle market share with maximum return on investment by selecting Target Scores from the sub-prime segment and Polk’s Purchase Predictor for used vehicles.
• Prime/New Vehicle Campaigns -- Combine prime category Target Scores with Polk’s Total Market Predictor™ lists to locate in-market prospects that are likely to qualify for higher payments and have an affinity for a specific brand.

Unlock your profit potential and call us today at 1.800.783.1023 to learn more about Polk’s Target Score Predictor.

*Polk Target Score Predictor does not incorporate individual credit data and cannot be used to determine creditworthiness, or to determine eligibility for credit, employment or insurance.