The Lifestyle Selector®

The Lifestyle Selector® (TLS) is the largest and most comprehensive self-reported consumer database in the market. The primary source for this data is product registration cards that are voluntarily completed after a major purchase has been made. By packaging these product registration cards in consumer goods, responders have demonstrated purchasing power and responsiveness to mail order campaigns. Responders provide information about their individual and household lifestyles, hobbies, and demographics. This high performance database has played an integral role in the success of thousands of companies through outstanding direct marketing campaigns for more than 20 years!

The Lifestyle Selector delivers a large dynamic universe that you can use to target specific market segments. Well supported by predictive scoring and comprehensive modeling, The Lifestyle Selector makes it easy to find top-performing prospects for a variety of different direct mail campaigns. This unique and valuable data is constantly being refreshed with new records that are added twice a month. Flexible, fresh, and deep… The Lifestyle Selector has the information you need to expand your view of customers and prospects.

Benefits

• The data is very fresh—updated every two weeks
• The information is very accurate—reported by the consumer
• Opt-out is offered on the surveys—people who don’t want to receive mail offers are suppressed
• Large universes

Lifestyle Selects

The Lifestyle Selector’s elements can be selected using specific and/or inferred categories. The Lifestyles are updated every six weeks.

Call R. L. Polk & Co. today for additional information on Polk Marketing List Solutions 1.800.783.1023.

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