Polk Total Market Predictor™ Lists
Dealer Solutions for Direct Marketers

TMP Garage Predictors—WHAT

The truly qualified buyer is one who not only is in-the-market to buy, but also demonstrates an affinity for the brands of vehicles you sell. Garage Predictors is a series of highly accurate and efficient statistical models which enables you to make highly targeted selections to meet your specific needs.

TMP Purchase Predictors—WHEN

Market timing is a critical element to the success of any direct marketing campaign. The offer will fall flat if a prospect isn’t ready to buy. Purchase Predictors enable you to choose from 19 categories to reach prospects who are up to eight times more likely to purchase a new or used vehicle, or a new or used vehicle in a specific segment.

TMP Vehicle Budget Predictors—
HOW MUCH

Consisting of 10 vehicle budget categories, Vehicle Budget Predictors help you qualify a household based on how much they are likely to spend on their next vehicle purchase—an excellent complement to any automotive related list.

List Utopia—The TMP Combo

When used in combination, Garage Predictors, Purchase Predictors and/or Vehicle Budget Predictors result in a truly powerful target marketing list.

For example, if you are consulting a dealer who wants to move a specific model of SUV, with TMP you can: identify those prospects ready to purchase a new full-size utility (Purchase Predictors), who likely currently own that brand of vehicle (Garage Predictors), who are likely to spend $40,000 on their next vehicle (Vehicle Budget Predictors). Now, it doesn’t get much better than this!

Accept No Imitations

Don’t be fooled by alternative list generation solutions that rely solely on demographic and lifestyle information. Polk’s Total Market Predictor has proven to be effective time and time again. It is simply the best automotive prospecting solution available!