Polk Email Solutions
Get in. Get Open. Get Read.

The right inbox. Target consumers based on what is likely parked in their garages. Access to our proprietary automotive predictive models, Polk Garage Predictors™*, ensures that your message is reaching the right inboxes based on current inferred vehicle ownership. Further refine your targeted list by

The right inbox—your customer’s. Append email addresses to your customer file. A rich database of more than 60 million email addresses enables you to eMarket to those most receptive to your offer—your client base.

The right inbox to the right mailbox. Reverse email append enables you to match web leads to mailing address. Consumers who have expressed interest via the Web can now be isolated and serve as the hottest prospects for your direct mail campaign.

The right time. Identify the hottest in-market prospects in the automotive industry. Effectively reach consumers during their purchase cycle, but before they’ve made their final vehicle acquisition. With Polk, not only can you target consumers who are ready to buy a vehicle, but those who are in market for a new or used vehicle by segment! For maximum impact, use in conjunction with our Auto Enhancers**.

• Maximize the effectiveness of your marketing campaigns
  
  
• Reach prospects that have expressed a desire to receive electronic offers
  
  
• Personalize your communications
  
  
• Target households that are ready to buy and likely to own a particular type of vehicle
  
  
• Dramatically increase traffic to your website
  
  
• Establish continuing online relationships with customers