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Dealer File Integration & Enhancement Services

Whether you want to help your dealers boost sales by enhancing their database or grow market share through prospecting, Polk maximizes your direct marketing efforts. You can improve the performance power of your dealer’s database by cleansing the file to keep it current, or by appending important data elements to gain insight into the customer base.

Polk can cleanse and append powerful consumer demographics enabling you to execute highly effective marketing campaigns. Suppress dealer files from your mailing lists to significantly increase market share by isolating pure prospects.

Polk’s Dealer File Integration & Enhancement Services can have an immediate impact on the performance of your marketing efforts by helping you reach the right audience, with the right message, at the right time.

Data Source	Enhancement Services	Benefit
Dealer Database	List Hygiene	Reduce undeliverable mail and mailing costs Validate and correct addresses Eliminate duplicate records
	Data Append Purchase Predictor Garage Predictor™ Demographic/Lifestyle	Apply market timing elements Assess garage composition Identify common characteristics among current customers>
	Email Append Phone Append	Communicate with current customers via email or phone
Prospecting	Customer List Target campaigns to current customers Pure Prospect List Exclude dealer files to reach a new audience of viable prospects	Target in-market consumers for new or used promotions Reach consumers with the greatest profit potential Isolate prospects by demographic characteristics
Prospecting	Email Deployment	Communicate with the hottest prospects via email
Sales Results	Performance Metrics (Campaign Evaluation)	Measure the effectiveness of your marketing campaign

Call R. L. Polk & Co. today for additional information on Polk Marketing List Solutions 1.800.783.1023.

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Dealer File Integration & Enhancement Services

Data Source

Enhancement Services

Benefit